Audience Engagement Editor

Guardian News & Media (GNM) is the publisher of the US news website www.theguardian.com/us, the Guardian and Observer newspapers and www.theguardian.com website in the UK. We're a highly regarded global news brand, owned by the Scott Trust — an arrangement that guarantees its independent voice in perpetuity.

Headquartered in New York City, Guardian US, is an entirely digital operation that seeks to engage US readers by combining the Guardian's internationalist, online journalism with US voices and expertise.

We are now looking for an Audience Engagement Editor to join our New York team. 

Department: Editorial

Reports to: Head of Audience Development

Normal location: New York, NY

Terms and conditions: Full time, permanent. News Media Guild position. Late shifts and weekend work required.

Purpose of role

Guardian US seeks a creative, diligent, data-obsessed editor to join our New York team and  help us build on our rapid audience growth trajectory in the US market. We're particularly interested in candidates with experience and ideas that will help us diversify our audiences culturally and geographically and increase our reach among underserved communities in the US. This will be a core focus for the candidate and others on the team.

The successful candidate will work to grow audiences for the Guardian's journalism within the US, both on- and off-platform. Duties will include: social media production and promotion, optimizing stories for search engines, building promotion plans for journalism projects, making commissioning suggestions and reporting on data. They will work closely with other editorial staff and help to develop and communicate best digital practice, using data to teach others how to grow readership of our journalism and deepen people's experience of it. They will also work with non-editorial staff when required.

Key responsibilities

The role supports and guides the work of the Guardian's US editorial operation. The ideal candidate will have a deep understanding of internet culture and communities, as well as digital publishing and distribution strategies. They will have innovative ideas for helping us broaden and diversity our US  audience, as well as a firm command of analytics and data-informed decision-making in an editorial context. Strong news judgment is key, as are the skills of communication, collaboration and persuasion required to foster an audience-aware newsroom. We encourage candidates who might not have all the experience listed to apply; for this role we value attitude, willingness to learn, commitment and flexibility.

PERSON SPECIFICATION

Knowledge & experience

  • 2-3 years minimum at a digital news organization.
  • Newsroom experience, ideally in a fast-paced environment.
  • Strong written and verbal communication skills, with particular understanding of the voice and approach required for social media
  • Skilled at adapting stories for social media, particularly Instagram, Facebook and Twitter.
  • Knowledge of search engine optimization, particularly for breaking news.
  • Proven ability to use data to inform decision-making.
  • Experience building diverse newsroom audiences.
  • Knowledge of emergent platforms and trends in digital media, and a desire to experiment.
  • Basic image editing skills.
  • Active on social media and embedded in internet culture.
  • Strong interpersonal skills and ease working within teams remotely or on-site.
  • Experience creating socially-driven or -conceived news and features.
  • Experience advocating for readers during pitch and commissioning meetings.

All candidates interested in applying should upload a resume and cover letter as one document. All candidates must have the right to work and live in the United States and be located, or prepared to relocate to the Greater New York City Area.

Guardian News & Media is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin or citizenship.

We value and respect all differences in all people (seen and unseen) at the Guardian. We aspire to inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard and can contribute to our future.

This job description is a guide to the work you will initially be required to undertake. It summarizes the main aspects of the job but does not cover all the duties that the job holder may have to perform. It may be changed from time to time to meet changing circumstances. It does not form part of your contract of employment and as your experience grows, you will be expected to broaden your tasks, suggest improvements, solve problems and enhance the effectiveness of the role.